When GMT invested in business and consumer credit information database company Suomen Asiakastieto (AT) in 2006, it was already the clear leader in its home market, catering for 70% of businesses and 100% of all consumers in Finland. However, the company still had room to grow throughout the Nordic market. It also needed to improve and update its pricing policy, which had been unchanged in ten years. It took GMT less than two years to lay the foundations for ongoing growth. It implemented a new pricing model, doubled its sales team to six people and hired a new deputy managing director primarily responsible for marketing. When GMT sold the business in 2008, the company had cemented its position in the Nordic region and increased turnover by 30% in less than two years.
Right from the outset GMT provided excellent support for the business, offering us all the benefits of their expertise in the media and communications sectors, yet allowing the management to get on with what we do best.
Mikko Parjanne Managing Partner, AT
What did the business need?
- New pricing structure, better aligned with market standards
- Development of new products, such as credit certificates
- Improved online presence
- Stronger sales team
- Capital to expand into neighbouring countries
How did private equity backing create lasting value?
- Devised a new pricing structure
- Doubled sales team to six, hired deputy managing director
- Launched new credit certificates
- Identified major acquisition target to implement regional industry consolidation
What outcomes did private equity investment achieve?
- Increased turnover by 30% in under two years
- Positioned the company for future growth