Expanding opportunities for shopkeepers is part of the ‘A Different Angle’ film series, exploring the role of private equity and venture capital in European society. This unique film series, presented by Invest Europe, the world’s largest association of private capital providers, and produced by BBC StoryWorks Commercial Productions, brings to screen the human stories at the heart of the businesses that are driving change and fuelling growth through private capital.
A Different Angle aims to improve the understanding of private equity and venture capital, demystifying the virtuous circle of investing that supports our pensions and savings while exploring the true nature of innovation in Europe. It will also raise awareness about the expertise injected into businesses alongside capital, and how profit and purpose, such as high social and environmental goals, can work in harmony to produce better returns for investors and society.
Job creation and employment lay at the heart of what private equity and venture capital do. Here’s one example of how it’s done.
Profi is the largest supermarket chain in Romania, operating under 4 different formats ranging from large supermarkets to express mini markets. When Mid Europa Partners purchased Profi in 2017 there were 500 stores. In 2021, there were over 1,500 stores employing over 25,000 people across Romania.
We will follow the tale of a female entrepreneur shop agent - Dinita Raluca – who lives 40 minutes outside of Bucharest with her partner, who is also a Profi manager. She has one store in Bucharest and manages 15 members of staff who are like a family to her. Being a store agent, Dinita runs her shop as an independent enterprise under the umbrella of Profi. We also meet the CEO of Profi, Pawel Mursial, and Berke Biricki of mid Europa Partners. Through all of their stories, you’ll discover the role of Mid Europa Partners in helping Profi expand - through both investments and guidance.
The report offers an in-depth study of private equity’s role in innovation and economic development across Central and Eastern Europe through detailed case studies of companies backed by private equity investors during 2015-2019.
The most comprehensive analysis of fundraising, investment and divestment trends with data on more than 1,600 European private equity and venture capital firms, the 2020 statistics cover 89% of the €708bn in capital under management in Europe.
Detailed evidence and analysis of the European private equity and venture capital industry’s real contribution to employment, in 2020, and job creation, in 2019-20, and the far-reaching impact this has on the people, societies and economies of Europe.
Online Communications Manager
Senior Communication Manager
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