About private equity

How private equity invests in privately-owned businesses, supports jobs and creates prosperity.

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About private equity

Expanding opportunities for shopkeepers

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Expanding opportunities for shopkeepers is part of the ‘A Different Angle’ film series, exploring the role of private equity and venture capital in European society. This unique film series, presented by Invest Europe, the world’s largest association of private capital providers, and produced by BBC StoryWorks Commercial Productions, brings to screen the human stories at the heart of the businesses that are driving change and fuelling growth through private capital.

A Different Angle aims to improve the understanding of private equity and venture capital, demystifying the virtuous circle of investing that supports our pensions and savings while exploring the true nature of innovation in Europe. It will also raise awareness about the expertise injected into businesses alongside capital, and how profit and purpose, such as high social and environmental goals, can work in harmony to produce better returns for investors and society.

Job creation and employment lay at the heart of what private equity and venture capital do. Here’s one example of how it’s done.

Profi is the largest supermarket chain in Romania, operating under 4 different formats ranging from large supermarkets to express mini markets. When Mid Europa Partners purchased Profi in 2017 there were 500 stores. In 2021, there were over 1,500 stores employing over 25,000 people across Romania.

We will follow the tale of a female entrepreneur shop agent - Dinita Raluca – who lives 40 minutes outside of Bucharest with her partner, who is also a Profi manager. She has one store in Bucharest and manages 15 members of staff who are like a family to her. Being a store agent, Dinita runs her shop as an independent enterprise under the umbrella of Profi. We also meet the CEO of Profi, Pawel Mursial, and Berke Biricki of mid Europa Partners. Through all of their stories, you’ll discover the role of Mid Europa Partners in helping Profi expand - through both investments and guidance.

Video Profi1

This video was produced for Invest Europe by BBC StoryWorks, the commercial content division of BBC Global News.

View on BBC.com (not available to UK audiences).

Meet the team

Communication

Eric Drosin Image

Eric Drosin

Communication

Communication Director

Ivana Malarić Image

Ivana Malarić

Communication

Communication Manager – Member & Internal Relations

Maria Nikolaidi Image

Maria Nikolaidi

Communication

Communication Manager – Member & Internal Relations

Guillaume Périgois Image

Guillaume Périgois

Communication

Senior Communication Manager

Belinda de Sá Image

Belinda de Sá

Communication

Communication Officer

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