Not everything in business can be planned for in advance, but firms must always be ready to move quickly and decisively should circumstances change – for the better or the worse. Foresight Group’s investment in, and Matrix Private Equity Partners’ subsequent support of, Camwood – an IT consulting business based in the UK – demonstrates how private equity is able to do just this, acting opportunistically to take advantage of a changing landscape.
When it emerged that an in-house software tool at Camwood had a potentially huge external market, the two private equity firms were ready to help a new business, App-DNA, launch itself into the outside world, and provided the support and professionalism it needed in those early, high-growth years.
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