Spurred by Eurazeo’s financial and strategic support between 2005 and 2010, B&B Hotels evolved from a small, regional company into a well-known brand in the European budget hotel sector. When Eurazeo invested in 2005, B&B Hotels had built its presence in France and had entered Germany.
However, private equity backing was the catalyst for an ambitious expansion plan, which saw B&B hotels open in Hungary, Italy, Poland, Portugal and The Netherlands. Growth continued through the combination of a new build programme and acquisitions of existing hotels. Thanks to its growing reputation across Europe, B&B Hotels caught the attention of fellow private equity firm Carlyle Group in 2010, which helped the company to continue its expansion, opening 110 hotels across Europe over the next six years.
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