Following investment from Palamon in 2007, German fashion retailer dress-for-less embarked on an ambitious growth strategy, capitalising on the trend for increased internet retailing and, following the global financial crisis, customers seeking better value for money. Palamon supported the business in the development of an efficient logistics system and improved the company’s operational and IT infrastructure.
During ownership, dress-for-less achieved CAGR of more than 30% in revenue and profitability, and by the time of exit in 2011, Palamon had helped transform a mainly German online retailer into a company with pan-European distribution and sales.
Founder and Managing Director
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