Created in 1982 by cosmetics entrepreneur Yves Rocher, Françoise Saget is a distributor of household linens through catalogue and online sales. With more than 2,000 different products, the company serves about one million customers across Europe.
However, when Activa Capital bought the business in 2006, it was an underdeveloped division of an international group. Activa retained Yves Rocher as a minority shareholder, but set the company on the path to growth with the help of a new CEO. A year later, Activa brokered the merger of Françoise Saget with Linvosges, another leading household linens mail order company. While it kept the two well-known brands separate, the deal created France’s leading linens mail order, generating sales of €130m in 2009. In 2010, Activa sold its stake in the company to Alpha Private Equity.
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