GO Outdoors is an out-of-town retailer of clothing and equipment for a wide range of outdoor activities. When YFM Equity Partners originally invested in 1998, there was just one store in Sheffield generating £2m in sales, but the firm could see potential for rapid expansion together with its serial entrepreneur founder and a high energy CEO.
YFM helped professionalise the board to manage this transformational growth by introducing new decision-making processes and encouraged the strengthening of the board. In addition, YFM helped the company through a difficult trading period in the early days by restructuring its investment. YFM’s long-term partnership with the business helped create a nationwide retail business with 49 stores and over £200m of turnover. YFM partially exited GO Outdoors in 2011, before making a full realisation in 2016, returning close to 40x its investment.
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