About private equity
How private equity invests in privately-owned businesses, supports jobs and creates prosperity.
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DPA Microphones
Amplifying one of Europe’s most innovative audio-visual businesses
02 Jul 2019
Euromed
Nurturing a Spanish leader in herbal extracts
02 Jul 2019
Grapeshot
Transforming a UK tech start-up into a global online marketing tool
04 Apr 2019About us
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When IQ Capital Partners and angel investors provided seed funding to Grapeshot in 2009, the firm spotted the opportunity to invest in ‘Cambridge’s Google’. Since 2006, two entrepreneurs had been developing an unstructured data search platform to help marketers, publishers and media organisations target customers more accurately in any language and in real time, globally. The finding enabled Grapeshot to enter the publishing space, garnering Mail Online, MSN, Trinity Mirror and Reuters as customers by 2011. IQ led three further funding rounds, bringing Albion and Draper Esprit on board to integrate Grapeshot’s product into advertisers, ad exchanges and other key market players. Today, the business works with more than 7,000 brands, has over 900 agency partners, and its context marketing platform processes over 5 trillion page impressions a month. In 2018, Oracle - world’s 3rd largest software company - acquired Grapeshot in a deal worth several hundred million dollars.
John Snyder
CEO and co-founder
Grapeshot
2017 annual turnover growth
countries served in 2018
What did the business need?
- Capital to develop the tech into a commercial product
- Investment to scale the business beyond initial sales
- Strategic input to find product-market fit and accelerate growth plans
How did private equity backing create lasting value?
- Enabled transition from a start-up to an international scale-up
- Helped to build the senior team – from the hugely experienced chairman to COO, CTO, CFO and CMO
- Provided multiple bridge financing rounds to ensure sufficient timeline for fundraising / better terms
- Worked closely with the chief executive to implement a strategy that led to a successful exit
What outcomes did private equity investment achieve?
- Built a start-up into a global business operating across 140 countries in over 50 languagesGrew turnover annually in the last three years by more than 150% per annum with a 90%+ gross margin
- Created more than 100 jobs
- Developed a company on the path to IPO and highly attractive to strategic buyers
- Exceptional capital efficiency from a deep-tech business – $20m total investment to generate 20x+ returns