When IQ Capital Partners and angel investors provided seed funding to Grapeshot in 2009, the firm spotted the opportunity to invest in ‘Cambridge’s Google’. Since 2006, two entrepreneurs had been developing an unstructured data search platform to help marketers, publishers and media organisations target customers more accurately in any language and in real time, globally. The finding enabled Grapeshot to enter the publishing space, garnering Mail Online, MSN, Trinity Mirror and Reuters as customers by 2011. IQ led three further funding rounds, bringing Albion and Draper Esprit on board to integrate Grapeshot’s product into advertisers, ad exchanges and other key market players. Today, the business works with more than 7,000 brands, has over 900 agency partners, and its context marketing platform processes over 5 trillion page impressions a month. In 2018, Oracle - world’s 3rd largest software company - acquired Grapeshot in a deal worth several hundred million dollars.
CEO and co-founder
Grapeshot
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