Accent acquired Hööks in 2011, with the previous owner, the Hööks family, re-investing a substantial share. Hööks, headquartered in Borås, is the Nordic region's leading retailer of equipment for horseback riders, horses and dogs. Sales are conducted via own retail stores and distance sales (mainly e-commerce) in Sweden, Norway, Finland and Denmark. Hööks' history dates back to 1931, when the grandfather of the current CEO Joachim Höök set up a saddling business. Accent saw an opportunity to continue organic growth and expand the Nordic store network, as well as increasing the online sales share and expanding and refining the offering. Accent sold Hööks to Inter IKEA’s investment company Alipes in April 2014.
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