When Vaaka Partners bought Finnish pet food and accessories chain Musti ja Mirri in 2010, the company needed outside help to develop further. Following investment, Vaaka installed a new and experienced management team to modernise the company. Musti ja Mirri has since been brought up to date with an improved store concept, together with enhanced product selections, procurement and customer service.
The chain has opened 17 new stores, taking the tally to over 100 in Musti ja Mirri’s home market. It also expanded into Sweden with the acquisition of the Grizzly Zoo chain, and is now Scandinavia’s largest pet goods retailer. These measures have dramatically improved performance. Vaaka partially exited the business in 2014, when private equity firm EQT joined as an investor. Since then, the company has grown further, acquiring the Djurmagazinet and Arken Zoo chains in Sweden, and expanded into Norway.
CEO
Musti ja Mirri Group
You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.
Most PCs automatically accept them but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.
How to manage cookies in Internet Explorer
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.
How to manage cookies in Firefox
Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.
How to manage cookies in Chrome
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.
How to manage cookies in Opera
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies
How to manage cookies in Safari
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.
To manage cookies on your mobile phone please consult your manual or handbook.
Get more help about how cookies work with specific browsers.
If you decline cookies, some aspects of Invest Europe site may not work on your computer or mobile phone and you may not be able to access areas you want on the website. For this reason we recommend that you accept cookies.
If you delete all your cookies you will have to update your preferences with us again and some aspects of our site may not work.
If you use a different device, computer profile or browser you will have to tell us your preferences again.
If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.
We can't be responsible for the content of external websites.
Opt-out of cookiesThis is for members only. To view in full login or join Invest Europe today.
Find out more