Members

Login to access your exclusive member-only content and account information.

Login

Not a member? Join us

  • Operate to the highest level of professional standards
  • Access authoritative industry research and data
  • Navigate the complex EU regulatory environment
  • Network and engage with industry leaders
Private equity in action - Case Study

PE in CEE - Profi Rom Food

Share

Romania’s fastest-growing food retailer

Taking advantage of shifting consumer shopping behaviour, the company re-designed its store formats and accelerated its rollout nationwide

 

COUNTRY

Romania

RETURN 6.7x
GP Enterprise Investors GROWTH 6x more stores
INVESTMENT EUR 76.4 million  EMPLOYMENT 9,523 new jobs
SECTOR Food retail INVESTMENT TYPE Buyout and growth
INVESTMENT March 2010 FUND OWNERSHIP 100% 
EXIT February 2017 EXIT ROUTE Sale to a PE house

Investment rationale
Enterprise Investors (EI) saw a steady shift in consumer behaviour towards frequent shopping for smaller quantities, coupled with market consolidation and the demise of traditional independent retail. EI spotted the opportunity to develop Profi from its initial discounter model into a modern proximity supermarket with improved assortment and store layout, thus positioning it in a segment that was bound to develop further. Favourable real estate market conditions supported the case for an investment where value was to be created by rolling out the store network across Romania.


Deal history and structure
EI acquired 100% of the share capital of Profi Group from its Belgian owner. The aggregate value of the investment was EUR 76.4 million, of which EUR 66.4 million was contributed at closing and a further EUR 10 million was provided to finance growth and M&A activity.

 

Profi Rom Food

Enterprise Investors

In this section
Private Equity in CEE: Creating Value and Continued Growth Image

Private Equity in CEE: Creating Value and Continued Growth

11 Feb 2021
Invest Europe

The report offers an in-depth study of private equity’s role in innovation and economic development across Central and Eastern Europe through detailed case studies of companies backed by private equity investors during 2015-2019.

Download PDF 8.26 MB
Share

What can I do to manage cookies stored on my computer or phone?

You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.

Most PCs automatically accept them but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.

Help on how to set and customise your cookie settings for your browser

How to manage cookies in Internet Explorer

Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.

How to manage cookies in Firefox

Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.

How to manage cookies in Chrome

Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.

How to manage cookies in Opera 

You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies

How to manage cookies in Safari

Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.

To manage cookies on your mobile phone please consult your manual or handbook.

Get more help about how cookies work with specific browsers.

What happens if I don't accept cookies?

If you decline cookies, some aspects of Invest Europe site may not work on your computer or mobile phone and you may not be able to access areas you want on the website. For this reason we recommend that you accept cookies.

What happens if I delete my cookies?

If you delete all your cookies you will have to update your preferences with us again and some aspects of our site may not work.

What happens if I change computers or mobile?

If you use a different device, computer profile or browser you will have to tell us your preferences again.

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.

We can't be responsible for the content of external websites.

Opt-out of cookies

Login

Join today

This is for members only. To view in full login or join Invest Europe today.