About private equity
How private equity invests in privately-owned businesses, supports jobs and creates prosperity.
About us
We represent Europe’s private equity, venture capital and infrastructure industry.
Section Highlights
Industry standards
Invest Europe is the guardian of the industry’s professional standards.
Section Highlights
Policy
Working with policymakers to develop legislation that helps drive growth and prosperity.
Section Highlights
Research
The authoritative data source on European private equity activity.
Section Highlights
Events & training
A comprehensive suite of conferences, networking events and training courses.
Section Highlights
News & opinion
Up-to-the-minute policy and industry news, insights and opinions.
Section Highlights
Latest article
22 Jan 2021
Members
Login to access your exclusive member-only content and account information.
Login
Not a member? Join us
- Operate to the highest level of professional standards
- Access authoritative industry research and data
- Navigate the complex EU regulatory environment
- Network and engage with industry leaders
Plantasjen, established in Norway in 1986, was acquired by EQT III in October 2001 from the founders. During EQT III’s ownership, Plantasjen was developed into the leading garden centre chain in the Nordic region with the largest stores, broadest product range and the lowest perceived prices in the industry. In addition, several add-on acquisitions were made and hundreds of jobs were created before the business was acquired by Apax Partners in 2006.
Plantasjen continues its association with private equity to this day. The business's partnership with Apax lasted 10 years, during which time further expansion across the Nordic region was pursued. Today, the company has around 140 stores and is owned by private equity firm Ratos.
Christian Sinding
EQT Partners in Norway
Partner and Investment Advisor to EQT III
annual EBITDA growth
increase in number of stores
What did the business need?
- Support to drive growth and international expansion
- Growth through acquisition
How did private equity backing create lasting value?
- Professionalised corporate governance and expanded the management team
- Entered both the Swedish and Finnish markets, building a platform for future growth
- Accelerated expansion through opening new stores and making acquisitions
- Opened sourcing office for hard goods in China
- Further developed “The Plantasjen Concept“ consisting of: the largest format, the superstore concept; the widest product range, to cover the customers’ entire needs; clear price strategy - lowest perceived prices
What outcomes did private equity investment achieve?
- Tripling number of stores – from 26 to 72 in five years
- 25% annual sales growth (2001-2006)
- 26% annual EBITDA growth (2001-2006)
- More than doubled number of employees over investment period