About private equity

How private equity invests in privately-owned businesses, supports jobs and creates prosperity.

Members

Login to access your exclusive member-only content and account information.

Login

Not a member? Join us

  • Operate to the highest level of professional standards
  • Access authoritative industry research and data
  • Navigate the complex EU regulatory environment
  • Network and engage with industry leaders
Private equity in action - Case Study

SafeRoad

Back to results
Country Norway
Region Norway
Investor Reiten & Co
Share

In June 2008, Reiten & Co, an Oslo based mid-cap buyout firm, announced the sale of portfolio company SafeRoad to Nordic Capital. During their three years of ownership, Reiten completed a successful buy and build strategy. This involved an impressive 16 add-ons. Overall revenues were increased by over 4x and EBITDA by nearly 6x. Reiten’s ROI was 5.2x cost with an IRR of 90%.

SafeRoad grew from being a local player in primarily Norway, to become one of Europe’s largest traffic safety suppliers and the one with the most complete product and services offering. Under Nordic Capital's stewardship, the company continued to grow impressively, more than doubling employee numbers and revenues before a stock market flotation in 2017.

Christian Melby

Partner

Reiten & Co

Through close and active cooperation with the management and the other shareholders we have achieved a lot in a short time. Quotation Marks Graphic
2,400

staff added during PE ownership

90%

IRR achieved on Reiten's investment

What did the business need?

  • Realise potential and become pan-European traffic safety market leader
  • Organic expansion through additional capital to drive growth strategy
  • Roll-up of a highly fragmented industry to improve market conditions and efficiency
  • Build management structure & creation of new jobs to meet demand
  • Cost saving initiatives and efficiency drives

How did private equity backing create lasting value?

  • Product offering extended geographically into new regions (Sweden/Denmark/Eastern Europe/UK)
  • Product range expanded (e.g. infrastructure & electronic signs)
  • Economies of scale (Improved sourcing and synergies)

What outcomes did private equity investment achieve?

  • Became total pan-European supplier of traffic safety systems
  • Became market leader in this region
  • Revenue increase from NOK550m to NOK2300m during Reiten's ownership
  • Revenue more than doubled during Nordic Capital's ownership
  • Workforce increase from 390 employees to more than 2,800 in 2018

More information

SafeRoad

Reiten & Co

Share

What can I do to manage cookies stored on my computer or phone?

You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.

Most PCs automatically accept them but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.

Help on how to set and customise your cookie settings for your browser

How to manage cookies in Internet Explorer

Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.

How to manage cookies in Firefox

Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.

How to manage cookies in Chrome

Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.

How to manage cookies in Opera 

You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies

How to manage cookies in Safari

Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.

To manage cookies on your mobile phone please consult your manual or handbook.

Get more help about how cookies work with specific browsers.

What happens if I don't accept cookies?

If you decline cookies, some aspects of Invest Europe site may not work on your computer or mobile phone and you may not be able to access areas you want on the website. For this reason we recommend that you accept cookies.

What happens if I delete my cookies?

If you delete all your cookies you will have to update your preferences with us again and some aspects of our site may not work.

What happens if I change computers or mobile?

If you use a different device, computer profile or browser you will have to tell us your preferences again.

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.

We can't be responsible for the content of external websites.

Opt-out of cookies

Login

Join today

This is for members only. To view in full login or join Invest Europe today.