When Mid Europa Partners acquired SBB in 2007, the company was the leading Serbian pay television provider with 550,000 users. However, Mid Europa saw the opportunity to do much more, and through extensive investment and no fewer than 18 separate acquisitions – most notably Slovenia’s Telemach, representing 30% of total revenue – SBB became a regional group reaching almost 1.9m customers across the former Yugoslav states.
During its ownership, the private equity firm invested in new, cutting edge programming and fully upgraded the fixed infrastructure. It also improved management and board oversight, and tapped into European bond markets for further capital to expand. By the time Mid Europa sold SBB/Telemach to KKR in 2014, the company was a best-in-class operator on par with global counterparts.
Founder & Chairman
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