When GMT invested in business and consumer credit information database company Suomen Asiakastieto (AT) in 2006, it was already the clear leader in its home market, catering for 70% of businesses and 100% of all consumers in Finland. However, the company still had room to grow throughout the Nordic market. It also needed to improve and update its pricing policy, which had been unchanged in ten years. It took GMT less than two years to lay the foundations for ongoing growth. It implemented a new pricing model, doubled its sales team to six people and hired a new deputy managing director primarily responsible for marketing.
When GMT sold the business in 2008, the company had cemented its position in the Nordic region and increased turnover by 30% in less than two years. AT subsequently enjoyed a successful period under the stewardship of private equity investor Investcorp, before being listed on the Finnish stock exchange in 2015, since when it has continued to perform strongly.
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