30 Oct 2012
Private equity investment can transform businesses, turning them into vibrant, successful market leaders that not only create profits but also jobs, innovative products and growth.
A fantastic example of this is the case of Dutch company Provimi, whose story is told in this new video
Provimi was a decentralised and unfocused group of diverse animal feed businesses in need of a new vision and new strategy.
Help arrived when the Permira funds acquired Provimi in April 2007 and gave the firm a much needed overhaul – refocusing it as an animal nutrition specialist.
By 2011, Provimi had become a global market leader employing more than 7,000 workers in over 26 countries. A new leadership team had successfully reshaped the organisation – moving from over 40 profit centres to a handful of focused geographic divisions and divesting non core divisions in pet food and fish feed.
A new strategy focused on emerging markets had proved highly successful and Provimi could boast an enviable track record of consistent growth and excellent financial results.
It also developed a revolutionary feed that reduces cattle methane emissions and helps fight climate change.
The partnership between the Permira funds and Provimi came to a happy end in November 2011. Provimi was sold to Cargill, an international producer and market of agricultural food, products and services.
Consumers, the two firms, and investors all profited from the involvement of private equity in Provimi – as did the thousands of workers across the world employed by the company.
Check out the video, produced by Aluminium Pictures, and see how they did it.
Emma Thorpe, Communications and Events Director, EVCA
Most PCs automatically accept them but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.
Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.
Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.
Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.
You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies
Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.
To manage cookies on your mobile phone please consult your manual or handbook.
If you decline cookies, some aspects of Invest Europe site may not work on your computer or mobile phone and you may not be able to access areas you want on the website. For this reason we recommend that you accept cookies.
If you delete all your cookies you will have to update your preferences with us again and some aspects of our site may not work.
If you use a different device, computer profile or browser you will have to tell us your preferences again.
If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.
We can't be responsible for the content of external websites.Opt-out of cookies