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About private equity

The buzz around the next generation of agritech

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The buzz around the next generation of agritech is part of the ‘A Different Angle’ film series, exploring the role of private equity and venture capital in European society. This unique film series, presented by Invest Europe, the world’s largest association of private capital providers, and produced by BBC StoryWorks Commercial Productions, brings to screen the human stories at the heart of the businesses that are driving change and fuelling growth through private capital.

A Different Angle aims to improve the understanding of private equity and venture capital, demystifying the virtuous circle of investing that supports our pensions and savings while exploring the true nature of innovation in Europe. It will also raise awareness about the expertise injected into businesses alongside capital, and how profit and purpose, such as high social and environmental goals, can work in harmony to produce better returns for investors and society.

Ex-IT engineer turned beekeeper with 20 hives on the outskirts of Bucharest, Romania, Bogdan Iordache created Apiary Book app in 2015, thanks to a European Investment Fund-backed venture capital fund.

No digital monitoring and tracking device existed before, making this a one man mission to stop people chronicling notes in marker pen on the roof of their hives and instead create a data-sharing global community translated into 17 languages. This is a story about securing jobs for future beekeepers and inspiring the potential farmers of the next generation. We also tell the bigger finance story of the birth of the Eastern Europe Venture Capital ecosystem via this tale of a global love of bees and how a world without them would destroy the delicate balance of the Earth's own ecosystem and affect global food supplies.

With private equity and venture capital-backed companies employing some 10.2 million people across Europe in 2019 (and some 186,000 in the agriculture sector alone), the next generation can be enticed into agriculture, using tech knowledge to transform archaic and often non-scalable practices into viable and profitable businesses.

Video Apiary Computer

This video was produced for Invest Europe by BBC StoryWorks, the commercial content division of BBC Global News.

View on BBC.com (not available to UK audiences).

Meet the team

Communication

Eric Drosin Image

Eric Drosin

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Communication Director

Ivana Malarić Image

Ivana Malarić

Communication

Communication Manager – Member & Internal Relations

Maria Nikolaidi Image

Maria Nikolaidi

Communication

Communication Manager – Member & Internal Relations

Guillaume Périgois Image

Guillaume Périgois

Communication

Senior Communication Manager

Belinda de Sá Image

Belinda de Sá

Communication

Communication Officer

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