About private equity

How private equity invests in privately-owned businesses, supports jobs and creates prosperity.


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Private equity in action - Case Study

Kitwave Group

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Country United Kingdom
Region North East
Investor NVM Private Equity

Since NVM Private Equity invested in Newcastle-based wholesaler Kitwave in 2011, growth in company sales, profits and staff numbers have all accelerated. NVM’s capital and expertise helped founder Paul Young take the group to the next level of its development by acquiring four complementary businesses: Automatic Retailing, Teatime Tasties, Anderson Wholesale and, more recently, Eden Farm. As a result of the expansion, turnover has more than doubled to £250m (€316m) and employee numbers have almost trebled to 450. Profits are also expanding quickly and were up almost 50% in the 2013 financial year, all of which has helped Kitwave earn a place in The Sunday Times Grant Thornton Top Track 250 league table of Britain’s leading mid-market private companies.

Paul Young

Group Managing Director


NVM has proved to be a flexible and supportive investment partner from the outset. Quotation Marks Graphic

increase in turnover to €316m


new customers

What did the business need?

  • Capital to acquire a portfolio of complementary businesses across the UK
  • Help to increase its product range and customer base
  • Ongoing commercial and strategic support

How did private equity backing create lasting value?

  • Helped acquire and integrate four new businesses
  • Assisted Kitwave in entering new markets and increasing its customer base
  • Extended product offering into frozen food through acquisition of Eden Farm
  • Rebranded and improved sales and marketing capability
  • Broadened Kitwave’s geographic reach from regional to national coverage

What outcomes did private equity investment achieve?

  • Expanded from a group of five companies to nine
  • Established Kitwave as a leading wholesaler in Northern England
  • Increased employee numbers from 165 to c450 since 2011, with 30 new jobs created
  • More than doubled sales from £100m (€125m) to almost £250m (€316m)
  • Attracted 11,000 new customers

More information




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