Miura Private Equity identified an opportunity to create the European leading visual merchandising group for the fashion industry, by consolidating a highly fragmented market with strong demand. In 2008, Miura acquired Grupo Atrezzo, the number one Spanish mannequin and display accessory group. With Miura’s support, Atrezzo launched a second brand, POP, targeting the ‘value for money’ niche, and acquired the number two player in the Spanish market, Marcelo Vila to form Noa Visual Group. Under Miura’s ownership, the group grew sales and profitability through international expansion and production partnerships with Asian suppliers. Miura sold the business in 2013, generating over four times investment for its investors.
Noa Visual Group
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