About private equity

How private equity invests in privately-owned businesses, supports jobs and creates prosperity.


Login to access your exclusive member-only content and account information.


Not a member? Join us

  • Operate to the highest level of professional standards
  • Access authoritative industry research and data
  • Navigate the complex EU regulatory environment
  • Network and engage with industry leaders
Private equity in action - Case Study


Back to results
Country Slovenia
Region Zahodna Slovenija
Investor Mid Europa Partners

When Mid Europa Partners acquired SBB in 2007, the company was the leading Serbian pay television provider with 550,000 users. However, Mid Europa saw the opportunity to do much more, and through extensive investment and no fewer than 18 separate acquisitions – most notably Slovenia’s Telemach, representing 30% of total revenue – SBB became a regional group reaching almost 1.9m customers across the former Yugoslav states.

During its ownership, the private equity firm invested in new, cutting edge programming and fully upgraded the fixed infrastructure. It also improved management and board oversight, and tapped into European bond markets for further capital to expand. By the time Mid Europa sold SBB/Telemach to KKR in 2014, the company was a best-in-class operator on par with global counterparts.

Dragan Solak

Founder & Chairman


Mid Europa was a highly constructive partner, helping the management execute a complex regional expansion strategy. Quotation Marks Graphic

increase in jobs across the group


increase in customers

What did the business need?

  • Consolidation of numerous small-scale national pay television operators
  • Investment and innovation to recruit new customers
  • Improved management and board level oversight

How did private equity backing create lasting value?

  • Invested €200m in new projects
  • Added 18 companies in five new countries; Slovenia, Bosnia, Croatia, Montenegro and Macedonia
  • Launched products including high definition television, digital television and digital video recording
  • Strengthened management team with five new senior hires
  • Helped company issue €475m of European bonds to fund future growth

What outcomes did private equity investment achieve?

  • Became largest pay television group across the region
  • Built state-of-the-art infrastructure to bring high speed internet access
  • Increased sales by 20% a year between 2007 and 2013 and profits by 37% a year on average
  • Increased customer numbers from 550,000 to 1.9m
  • Increased employee numbers by 50% (employees in Slovenia increased from 200 to almost 300)

More information


Mid Europa Partners


What can I do to manage cookies stored on my computer or phone?

You can accept or refuse cookies. Accepting cookies is usually the best way to make sure you get the best from a website.

Most PCs automatically accept them but you can change your browser settings to restrict, block or delete cookies if you want. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Many browsers have universal privacy settings for you to choose from.

Help on how to set and customise your cookie settings for your browser

How to manage cookies in Internet Explorer

Cookie settings in most versions of Internet Explorer can be found by clicking the tools option and then the privacy tab.

How to manage cookies in Firefox

Cookie settings in Firefox are managed in the Options window's Privacy panel. See Options window - Privacy Panel for information on these settings.

How to manage cookies in Chrome

Click on the spanner icon on the toolbar, select settings, click the under the bonnet tab, click on content settings in the privacy section.

How to manage cookies in Opera 

You can manage cookies in Opera if you Click on settings, then Preferences, then Advanced and finally Cookies

How to manage cookies in Safari

Choose Safari, then preferences and then click security. You should then be able to specify if and when Safari should accept cookies.

To manage cookies on your mobile phone please consult your manual or handbook.

Get more help about how cookies work with specific browsers.

What happens if I don't accept cookies?

If you decline cookies, some aspects of Invest Europe site may not work on your computer or mobile phone and you may not be able to access areas you want on the website. For this reason we recommend that you accept cookies.

What happens if I delete my cookies?

If you delete all your cookies you will have to update your preferences with us again and some aspects of our site may not work.

What happens if I change computers or mobile?

If you use a different device, computer profile or browser you will have to tell us your preferences again.

If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org.

We can't be responsible for the content of external websites.

Opt-out of cookies


Join today

This is for members only. To view in full login or join Invest Europe today.