PAI Partners’ knowledge of food production and marketing helped turn Yoplait into one of the world’s best-known food groups. Before PAI's acquisition, Yoplait needed help to manage the business in a fast-moving consumer market. Together with dairy co-operative Sodiaal, PAI Partners assisted the French yoghurt-maker to gain customers at national and international levels, increase brand awareness and achieve a three-fold increase in profits.
Over nine years, PAI revamped the company at every level, from management and manufacturing processes to the selection of product ingredients and advertising. In 2011, after laying the foundations for Yoplait’s continued growth, PAI sold its stake to US food group General Mills. Today, more than 18,700 Yoplait products are eaten around the world every minute.
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