Highlights 2024

Communications

• Further expanded Invest Europe’s communication strategy by developing content in close collaboration with members to reinforce our message on the industry’s positive social and economic contribution
• Maximised our digital communications and online presence to reach record levels and new audiences:

• Produced and promoted the highest volume to date of tailored content and derived collaterals paired with soaring visibility (+466% impressions on LinkedIn and YouTube) and substantial growth in engagement (+47% on LinkedIn)
• Produced 111 videos +79% for YouTube (including 47 shorts) and reached 1.9m views for the year while gaining more than 13,000 new subscribers (+4,130% vs 2023)

• Defended and shaped the agenda with +46% in positive articles about the industry, thanks to strengthened relationships with 60 core journalists. Close collaboration with NVCAs also contributed to enhance Invest Europe’s visibility and credibility at the local level
• Significantly increased media engagement in 2024, securing 262 editorial mentions over the course of the year, +70% compared to 2023. Media outlets citing Invest Europe included the Financial Times, Börsen-Zeitung, Les Echos, Het Financieele Dagblad, La Repubblica, Il Sole 24 Ore, De Tijd and many trade and financial publications such as Sifted, Private Equity International, Private Equity Wire, Private Equity News, Real Deals and The Drawdown
• Worked in close collaboration with members, through the Communication Advisory Group (CAG) and the Communications Representative Group (NVCAs)
• Consistently delivered daily, weekly and ad-hoc member communications, offering crucial and timely information exclusively to members
• Supported and promoted Invest Europe’s varied and authoritative publications (Research; Public Affairs & Industry Standards), increasing awareness and understanding of private capital’s value to Europe’s economy and society