Innovation lies at the heart of successful companies, and by extension is the lifeblood of growing economies. Innovation starts with creativity and bright ideas, but it also requires new products or services to be useful. They must be viable, fulfil a need, and ultimately have a commercial goal.

Intellectual property in its various forms serves both to protect innovations, ideas and creativity as well as to protect and to promote prestige and commercial goodwill, leading the innovation path that goes from ideas to products available to the public and back again, ensuring remuneration for the creators.