Communications

Highlights 2025

Communications

• Deepened and broadened Invest Europe’s communication strategy by developing content in close collaboration with members – including segment- and sector-specific campaigns – to reinforce our message on the industry’s positive social and economic contribution
• Further bolstered our digital communications and online presence to break new records in terms of visibility and engagement and reach new audiences:

• Produced and promoted the highest volume to date of tailored content and derived collaterals paired with soaring visibility on social media and website (+71% more page views in Q3 & Q4 YoY) and substantial growth in LinkedIn engagement (2x compared to 2023 on LinkedIn and 4.45x benchmark)
• Produced 102 videos for YouTube (including 43 shorts) which had an average view duration of 1:17 (74.1%), attained 42,912 total subscribers at end 2025 (101% increase) and 10.79 million total channel views (77% of lifetime channel views in one year!)

• Defended and shaped the agenda with +20% in positive articles about the industry, thanks to strengthened relationships with 48 core journalists
• Media coverage of Invest Europe rose significantly in 2025 with a total audience of 420 million — a 17% increase compared to 2024 — and 201 editorial mentions. Coverage included leading outlets such as the Financial Times, The Wall Street Journal, Bloomberg, Forbes, The Telegraph, Börsen-Zeitung, Les Echos, Het Financieele Dagblad, La Repubblica, Il Sole 24 Ore, El Economista, Expansion, De Tijd, and numerous specialist and financial publications including Sifted, Private Equity International, Private Equity News, Real Deals, and The Drawdown
• Secured a Citywire editorial roundtable of 60 minutes, filmed in London on 27 May with members of the Listed Private Capital Roundtable, resulting in 4 editorial articles and videos; engagement rates for our social media posts campaigning the videos yielded from 8.8% to 22.75% for the wrap-up post for the roundtable (benchmark = 5%)
• Worked in close collaboration with members through the Communication Advisory Group (CAG) and the Communications Representative Group (NVCAs), in addition to visibility campaigns for the Listed Private Capital Roundtable, the LP Council Platform and the Infrastructure Roundtable
• Consistently delivered daily, weekly and ad hoc member communications, offering crucial and timely information exclusively to members; including a refreshed weekly newsletter design and redesigned Daily Media Monitor
• Supported and promoted Invest Europe’s varied and authoritative publications (Research, Public Affairs & Industry Standards), increasing awareness and understanding of private capital’s value to Europe’s economy and society