Communication

Invest Europe continues to build understanding and create greater awareness of private equity (including listed private equity), venture capital and infrastructure in Europe, underscoring its contribution to job creation, innovation and value creation. We make the case for investing in Europe’s private capital industry, and manage the reputation of the industry with policymakers, media and opinion formers.

Successful communications can be summed up as the right message, for the right audience, at the right time. Simple to state, difficult to execute consistently – and at the level of play our members expect. This requires a consolidated strategy which moves seamlessly from leveraging and ‘packaging’ our industry-leading content to clear lines of communication to the target audiences.

Invest Europe is fortunate enough to have a sizeable library of authoritative content, which the Communication team elevates into material to promote our industry across Europe, and the world.

2025 was a record year in terms of reach and engagement for the Communication function at Invest Europe. While the highlights are comprehensively outlined below, we’d pull out several to underscore the proven membership value we have created and will continue to create moving forward.

To reinforce global confidence in European private capital, with a focus on mid-market private equity and venture capital, we launched our largest and most successful campaign to date: ‘Investing in Europe’s Quiet Power’ campaign. From 6 October to 12 December, our campaign targeted institutional investor audiences across Asia, Northern America, the Middle East and Europe, as well as European policymakers, showcasing the strength, performance and real-world impact of European private capital.

We achieved 5.4 million YouTube views in the above period alone, thanks to 4 bespoke videos created for the campaign which achieved a notable 73% average completion rate. Over on LinkedIn, the campaign generated 8.7 million impressions, while our website saw half of its total traffic generated by the campaign throughout its duration, or 70,000 views.

Our work on the reputation management front meant leveraging the vast number of comprehensive and authoritative publications predominantly produced by the Invest Europe research and public affairs teams – which we supported with extensive social and traditional media campaigns.

These efforts enabled us to reach mainstream media, trade press, commentators, consultants, analysts and policymakers in Europe and beyond. Media coverage of Invest Europe rose significantly in 2025 with a total audience of 420 million – a 17% increase compared to 2024 – and 201 editorial mentions. Coverage included leading outlets such as the Financial Times, The Wall Street Journal, Bloomberg, Forbes, The Telegraph, Börsen-Zeitung, Les Echos, Het Financieele Dagblad, La Repubblica, Il Sole 24 Ore, El Economista, Expansion and De Tijd, in addition to numerous trade media outlets.

Following up on the leader interviews series, we filmed 19 leader interviews throughout 2025 and published 11 opinion articles written by members and experts. In addition, 15 new member success stories were added to the website and promoted during the year. Throughout 2025, Invest Europe’s CEO and management team participated in and spoke at 18 events, giving voice to the industry and connecting with key media outlets, European institutions, academics and other stakeholders.

Ours is a ‘member-first’ approach. Always.