PE in CEE - Bambi
Country: Serbia
Serbian biscuit and confectionery producer
COUNTRY | Serbia | RETURN | 4.5x |
GP | Mid Europa Partners | GROWTH | +28% EBITDA |
INVESTMENT | EUR 51 million (with LP co-invest.) |
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SECTOR | Consumer food products | INVESTMENT TYPE | Buyout |
INVESTMENT | April 2015 | FUND OWNERSHIP | 100% (incl. LP co-invest.) |
EXIT | June 2019 | EXIT ROUTE | Trade sale |
Investment rationale
Prior to the investment, Bambi was a leading biscuit and confectionery producer with a well-recognized brand, Plazma, in the countries of the former Yugoslavia. The company’s robust financial performance despite challenging economic conditions confirmed the strength of its business. Mid Europa Partners (MEP) saw the opportunity to refocus Bambi on its core advantages and leverage its market position for further growth.
Deal history and structure
Mid Europa Partners acquired Bambi together with two other companies (jointly Danube Foods Group, restructured and renamed Moji Brendovi Group post-investment). Bambi, listed on the Belgrade Stock Exchange, was controlled by Imlek, another listed company from the group. Mid Europa successfully tendered for the shares of Imlek and Bambi and then de-merged the companies. MEP and its LP co-investors invested EUR 51 million for 100% of Bambi.
