Investing in Europe’s Quiet Power 2026

Following the success of last year’s campaign, Quiet Power returns this autumn with a broader ambition. From 8 October to 14 December, we will be making the case for European private capital across large buyouts, mid-market and venture capital, targeting institutional investors in North America, the Middle East and Asia.

Our message is simple: Europe offers global investors experienced managers, attractive long-term performance and access to outstanding private companies across one of the world’s deepest investment markets.

Last year, through detailed audience segmentation, the marketing campaign targeted professionals and decision-makers at institutional investors exclusively, ensuring we reached the LP audiences that matter most. It generated 5.4 million YouTube views with a 73% average completion rate, 8.7 million LinkedIn impressions and 70,000 visits to the campaign website. Dedicated directories also connected global LPs directly with Invest Europe’s mid-market and venture capital members.

This year, it is particularly important for Invest Europe to go further. Global investors are navigating an increasingly volatile environment. Against this backdrop, Europe offers a compelling combination of relative political and institutional stability, deep capital markets, world-class companies and research institutions, and a vast universe of private companies.

Europe also offers proven investment performance. European buyouts returned 14.73% annually over 30 years to the end of 2025, compared with 13% for North American funds. European venture capital returned 17.06% over 15 years and 16.59% over 10 years, also outperforming North American VC over those periods.

International investors are already redeploying. European buyout funds raised €103 billion in 2025, up 33% year-on-year, with North American investors accounting for almost 30% of the total.

This fall, Quiet Power will take this investment case to global LPs through digital advertising, video, social media, media engagement and Invest Europe’s own channels.

Visit campaign website