Trime Srl

Established: 1978

Country: Italy

Region: Lombardia

Investors: Wise Equity (Wisequity IV)

Trime Group is the European leader in the development, production and sales of light towers and generators, which are manufactured in factories dedicated to individual technologies and then exported all over the world. Its target customers are major construction equipment rental companies.

Trime's products play an important role in ensuring safety and continuity of construction and infrastructure activities by ensuring the lowest possible ecological impact through state-of-the-art energy-saving technologies using alternative sources.

The company is perfectly in line with Wise Equity's investments strategy, since:

Trime is a growing company with technological leadership in a specific product (light towers)
Trime boasts an international presence (over 90% of sales generated abroad), with potential for further expansion, including through identified M&A deals
The rental channel (Trime's main customers) has a secular trend of growth

Trime YT Video Thumb Success Stories Web

~€100m

group turnover in 2022 (2x compared to 2018)

>40%

of lighting towers revenues generated by green products in 2022 (<5% at entry)

>15%

of group turnover generated in US in 2022 (~5% at entry)

We started together in 2019, sharing our strategic vision, and Wise Equity immediately supported us with tools and expertise to assist us in our long-term growth. Even during challenging times like the Covid era, Wise Equity acted as a reliable partner, pushing us to keep investing continuously in product development, especially the T-Zero product range (ndr. Lighting towers fueled with alternative sources). During that period, we set the foundation for the strong growth once the storm passed.

Key achievements

Developed the T-Zero product range to reduce the environmental impact of lighting towers (up to 100%)
5 acquisitions completed during Wise investment period to increase market penetration and product range
Set up Trime US branch to have direct access to a high potential market
>200 employees in 2022 (including M&A) vs ~100 at entry