Success stories
Established: 1953
Country: Italy
Region: Lombardia
Investors: Wise Equity (Wisequity V)
Vittoria is the worldโs leading brand of performance bicycle tyres, known for its unique graphene-enhanced compounds and advanced cotton & nylon casings.
Vittoria, founded in 1953 and based in Brembate (Italy), produces in its factories in Thailand and the Netherlands and sells through subsidiaries in Asia, Europe, and North America. With its global R&D capabilities, Vittoria develops bicycle tyres for all performance levels in road, off-road and urban use.
In Vittoria we are committed to make the most advanced bicycle tyres on the planet, to deliver the best riding experiences to cyclists of all kinds. The support of Wise Equity has been fantastic over the last years and together we have achieved impressive growth and enlarged our global leadership in premium bicycle tyres.
2 acquisitions completed during Wise investment period to increase market penetration and product range
Expansion and renewal product range, both in the road and in the off-road segments
โฌ30mn invested in two years in production capacity in Thailand and in a new innovation center and bike park in Italy
1300+ employees (including M&A) in 2022 (vs ~1130 at entry)