Moncler
Country: Italy
Region: Lombardia
Investors: The Carlyle Group
Moncler is a global luxury outerwear and sportswear brand. The aim of The Carlyle Group’s investment in Moncler in October 2008 was to evolve a name already iconic in some European countries into a global brand. Carlyle’s global footprint and retail investment expertise assisted management in accelerating the expansion of the Moncler brand’s international presence.
The strategy focused on new store openings and the direct management of strategic markets and distribution channels. Since Carlyle’s acquisition through 31 December 2013, it has opened 129 new Moncler monobrand stores bringing the number of stores to 135.
Marco de Benedetti
Managing Director and Co-head - Carlyle Europe Buyout
It has been very rewarding to see the revival and international growth of the Moncler brand and Carlyle is proud to have been a key part of it.
96
flagship stores as of December 31, 2011
150%
sales increase between 2008 and 2011
What did the business need?
To evolve an iconic product in some countries to a global brand
How did private equity backing create lasting value?
Growing the retail network from 5 to 135 stores
Strengthened the management team by hiring several new senior executives
Bought the Moncler children’s line license through joint venture with the previous license
Consolidated Moncler brand presence in the Japanese market, a key market for the Company, by converting the distribution agreements into joint venture agreements
Open flagship stores in Asia, Europe and US and ecommerce platforms
What outcomes did private equity investment achieve?
Moncler has about 1,100 employees
Increased direct retail sales from 13% of total sales in 2008 to nearly 58% in 2013
Moncler increased sales in Europe (excluding Italy), Asia and North America by 146%, 564% and 340%, respectively between 2008 and 2011
On 1 September 2011, Moncler began commercial online trading in the US, Europe and China
In December 2013, Moncler completed its initial public offering on the Milan stock exchange at the top of the price range. Carlyle sold its final stake in June 2014.
Investors
