Noa Visual Group
Country: Spain
Region: Cataluna
Investors: Miura Private Equity
Miura Private Equity identified an opportunity to create the European leading visual merchandising group for the fashion industry, by consolidating a highly fragmented market with strong demand.
In 2008, Miura acquired Grupo Atrezzo, the number one Spanish mannequin and display accessory group. With Miura’s support, Atrezzo launched a second brand, POP, targeting the ‘value for money’ niche, and acquired the number two player in the Spanish market, Marcelo Vila to form Noa Visual Group. Under Miura’s ownership, the group grew sales and profitability through international expansion and production partnerships with Asian suppliers. Miura sold the business in 2013, generating over four times investment for its investors.
Marisa Tendero
CEO - Noa Visual Group
As a long-term partner, Miura has helped us expand internationally, positioning the company for continued growth in the years to come.
2x
increase in sales to over €21m
80%
of sales from international markets
What did the business need?
Professionalisation of the management team
Strategic guidance on market segmentation
Reinforcement of the company’s commercial network
Support to consolidate the market through M&A initiatives
How did private equity backing create lasting value?
Strengthened management at various levels, namely CEO and CFO
Re-launched Atrezzo‘s brand with new image, catalogue and marketing plan
Supported launch of new POP brand to provide value-for-money product
Bought and integrated Marcelo Vilà, number two player in the Spanish market
What outcomes did private equity investment achieve?
Created Europe’s leading mannequin maker
Doubled sales to over €21m
Nearly trebled profits to over €6m
Secured top-class global retail clients
Generated over 80% of sales from international markets, of which 40% non-EU
Increased employee numbers by 45% to 60
Generated over a 4x investment return for Miura’s investors
Investors
