Plantasjen

Country: Norway

Investors: EQT III

Plantasjen, established in Norway in 1986, was acquired by EQT III in October 2001 from the founders. During EQT III’s ownership, Plantasjen was developed into the leading garden centre chain in the Nordic region with the largest stores, broadest product range and the lowest perceived prices in the industry. In addition, several add-on acquisitions were made and hundreds of jobs were created before the business was acquired by Apax Partners in 2006.

Plantasjen continues its association with private equity to this day. The business's partnership with Apax lasted 10 years, during which time further expansion across the Nordic region was pursued. Today, the company has around 140 stores and is owned by private equity firm Ratos.

Christian Sinding

EQT Partners in Norway - Partner and Investment Advisor to EQT III

Under EQT III’s ownership, Plantasjen was transitioned from a local Norwegian player to a pan-Nordic category killer of garden centres.

26%

annual EBITDA growth

increase in number of stores

What did the business need?

Support to drive growth and international expansion
Growth through acquisition

How did private equity backing create lasting value?

Professionalised corporate governance and expanded the management team
Entered both the Swedish and Finnish markets, building a platform for future growth
Accelerated expansion through opening new stores and making acquisitions
Opened sourcing office for hard goods in China
Further developed “The Plantasjen Concept“ consisting of: the largest format, the superstore concept; the widest product range, to cover the customers’ entire needs; clear price strategy - lowest perceived prices