Success stories
Established: 1982
Country: Netherlands
Region: BENELUX
Investors: 3i
Nexeye is the value-for-money leader in the North-West European optical retail market operating under the Hans Anders, eyes + more and Direkt Optik labels with group headquarters in the Netherlands. Nexeye provides affordable, high-quality eye and hearing care to customers across 719 stores in the Netherlands, Belgium, Germany, Austria and Sweden, offering a range of private label and branded products in a market with long term macro-growth drivers.
I would like to thank 3i for a true partnership under which we successfully created a leading omnichannel optical platform. We strengthened and developed our organization, modernised and opened stores and realised a step change in omnichannel and digital innovation.
customers across c. 700 stores
Under 3i’s ownership, nexeye pursued an organic and buy and build growth strategy and championed a value-for-money offering for customers. 3i generated proceeds of c.€481 million by the time of its exit in 2024 with 2.1x MM.
Transformed the business from a local optical discounter to the value-for-money leader
Doubled sales and EBITDA over 7 years
Acquired eyes + more in 2019, adding Germany as a key growth market, and more than doubled eyes + more’s store footprint in Germany in 5 years
Invested in new stores, refurbished the existing network, strengthened the team and transformed the digital infrastructure to a best-in-class setup
Recruited and partnered with the newly recruited CEO and CFO through 3i's Business Leaders Network
Re-focused the business model towards digitally generated appointments, accelerated digital marketing and CRM capabilities and drove store productivity through digital planning
Alpha Investments and Alpinvest invested in Hans Anders (later renamed nexeye) in 2011 and fully exited to 3i Group in 2017 (majority owner)
3i Group fully exited the business in 2024 with a sale to KKR