Westbridge Advisory

Established: 2015

Country: Germany

Region: Hessen

Investors: GENUI

Westbridge Advisory (Westbridge) is a leading energy and sustainability consultant in the European property sector, offering a comprehensive range of services. The service portfolio includes smart metering advisory, energy purchasing and optimisation, and sustainable operations management for various building types.

Together with its subsidiary agradblue, Westbridge provides holistic ESG data management, support for sustainability certification, integration of e-mobility, and measures for water conservation and waste disposal at both property and portfolio level. The approx. 200 sustainability specialists, based in offices in Frankfurt, Munich, Hamburg, Zurich, Warsaw, and London, offer extensive support to ensure that properties are sustainable and profitable for the future.

Yama Mahasher

CEO - Westbridge

Partnering with GENUI has taken our company to the next level. Their strategic support – especially during key M&A moves and our international expansion – has been instrumental in our journey. We’ve been able to scale rapidly and strengthen our market leadership. What stands out to me personally is how deeply they understand our vision due to the know-how and the experience of their GENUI Entrepreneurs and how committed they are to helping us bring it to life.

increase in sales and 230% increase in number of customers

more employees in four years

EBITDA from entry to exit

Key achievements

Business was developed into the market leader in sustainability and energy advisory for the real estate sector through the combination of Argentus, Westbridge and agradblue.
Transformational M&A was executed to accelerate growth, strengthen the company’s market position, and enhance service offerings.
The business expanded internationally by opening new offices in key markets, driving further growth and brand recognition.
Operations were scaled to meet increasing demand, positioning the company for exceptional growth and long-term success.
Company invested in launching new products and services, diversified portfolio and drove innovation within the sector.
A software solution was developed that complements and digitizes the company's services, enhancing efficiency and providing clients with cutting-edge tools.
Strategic and operational guidance was given to navigate complex challenges and energy crisis, enabling the business to scale efficiently and achieve sustained profitability.
Company set the foundation for future growth as the business now transitions to a new investor, expected to continue expansion and success post-exit.

Funding history

In 2021, GENUI acquired a majority in nucleus investment Argentus which merged with its largest competitor Westbridge in 2022 in partnership.
Following several add-on acquisitions, Westbridge has become the leading energy and sustainability advisory platform for real estate clients in Europe.