Success stories

NORMA Group

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Country: Germany

Region: Nordrhein-Westfalen

Investors: 3i

NORMA Group is a global market and technology leader in engineered joining technology offering about 35,000 high quality products and solutions to approximately 10,000 customers around the world.

The company manufactures and sells a wide range of innovative engineered joining technology solutions in three product categories (clamp, connect and fluid) to a diverse customer base in more than 90 countries.

Headquartered in Maintal, Germany, NORMA Group operates a global network of 18 manufacturing facilities as well as numerous sales and distribution sites across Europe, the Americas and Asia Pacific.

Ulf von Haacke

Partner and Managing Director - 3i Germany

3i is very proud to have contributed to the success of NORMA which has grown from a regional player in Germany to an undisputed international leader in its market.

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€40m
improvement measures identified
€669m
IPO

What did the business need?

  • Professionalise the business with a mindset for continuous improvements

  • Achieve growth through acquisitions of complementary businesses

  • Achieve growth through international expansion

How did private equity backing create lasting value?

  • Merger with Swedish ABA Group

  • Subsequent acquisitions of Breeze, R.G. Ray and Craig Assembly

  • Strengthening of the management team with the appointments of a CEO, CFO and COO

  • Expansion of product range (focus on innovation and patented productions)

  • Increased product development capabilities

  • Strengthening of international presence, e.g. in developing markets with new plants in India, China, Thailand, Mexico, Russia and Serbia

What outcomes did private equity investment achieve?

  • During 3i’s investment, NORMA grew from a formerly family-owned business into a market leader in engineered joining technology

  • Successful IPO on the Frankfurt Stock Exchange in April 2011

NORMA Group AG

3i