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“Sustainability trends are going to have a massive impact on the industrial sectors, presenting both challenges and opportunities. And while the incumbents have access to the markets, it's the startups that have the innovation to address those challenges.”
We need regulation to kick in we need more companies with corporate climate commitments so that they're not just investing in startups but they're also providing the purchase orders which demonstrate market demand.
I'm Gina Domanig, I'm the managing partner of emerald technology Ventures we're a clean tech focused Venture Capital firm so back in the 3990.
I was working in an industrial technology company running strategy and and we realized back then that sustainability Trends are going to have a massive impact on the industrial sectors really presenting both challenges and opportunities and while the incumbents have access to the markets.
It's really the startups that have the Innovation to address those challenges we're often asked how is innovation going to help solve the climate crisis. I think there are some key elements that need to be in place obviously we need Innovation and we've seen Innovation over the past 25 years that looked very promising but that's not all you need you need entrepreneurship there we've made a lot of progress in Europe over the past 25 years.
I think that is also kind of solved everybody likes to focus on money right is there enough money and we need a trillion per year to actually address the climate crisis governments are also catalyzing the flow of private Capital but when does Capital actually flow from the private markets and that's when we see True Market market demand and I think that's really still the one area that we need a lot of support.
We need regulation to kick in we need more companies with corporate climate commitments so that they're not just investing in startups but they're also providing the purchase orders which demonstrate market demand
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